We are not impressed with greed and the copycats.
At a certain point we all need to stop and take a minute to evaluate of what we have in this world and what we give back to it. For us at Flare, we saw too much greed. We saw too many impressions and false claims. We saw too many replications and too much irresponsibility. We saw too much of what we didn’t want to buy as consumers ourselves flooding the marketplace and brand marketing that didn’t match our own ideals and passions.
We started Flare to offer ourselves – and those like us – classically designed sunglasses with a contemporary touch at an affordable price while seeking to support the youth of tomorrow through donations.
Sunglasses are the accessory that speaks the most about how you see yourself, and also how you see the world. Through the Flare lens, we want to show people how we as a company can be devoid of greed and selfish tendencies, how we can offer transparent and responsible manufacturing processes, and how maximize the value we offer to consumers by focusing our attention on offering them better quality for less money.
Flare’s sunglasses have a classic design with a contemporary touch, sold direct to consumers, which enables us to sell our high-end sunglasses for less.
We believe that the current retail model and capitalistic tendencies of corporations ignore the best interest of consumers while simultaneously expanding CEO’s own self interests. Beyond offering high-end fashion at an affordable price, we take it as our mission to ensure that those who are less-fortunate are offered the opportunity to pursue their own passions and dreams. That is why 10% of all sales go directly to our partner, Mission Bambini, to aid in the care and support of our local youth lacking access to healthcare, education, and to shelter those who have been physically and emotionally abused.
Our world is changing faster than we realize, and we believe that supporting the next generation is in the world’s best interest.
We asked ourselves what we wanted to see in the world, and how we wanted to see it. Flare was that answer. What’s yours?