What is fashion?

We are not trendy.

“Fashions fade, style is eternal.” – Yves Saint Laurent

The thing about fashion is that it’s static. It sits on racks in stores across the world, collects dust in closets, and can be ruined by spilled whiskey and wine. But style is how you walk, what you say to the world with your words and your choices, it’s the wisdom in your eyes, and the steps that you take.


We don’t choose trends. We aren’t fashion. We aren’t a static snapshot of this season’s hottest items. We are style. We are a choice that gives voice to your heart and soul. We speak silently that we are the change we want to see in the world, and that we are not drawn to the latest release like sheep to water.

More than ever before, we know what brands stand for, we know where products are designed and manufactured, we know who owns the brands that we are lead to believe are independent labels, and we know what these brands tell the world about ourselves.


Flare Eyewear is not a fashion that fades because it is us. It is you. It is the present that is informed by the past, but has a hand in the future. Flare is the physical manifestation of who we are, and who we aspire to be. It is inspired by who we want to be, who we once were, and who we are.

Flare is style, not a fashion.